Project details
As with all projects, we undertook in-depth research into their ‘Why’ in the first instance to help inform our strategy and direction. In this phase, our two key outcomes were to help define the appetite for change and the extent to which we could influence it.
It was unquestionable that all results pointed to a larger step change. It was incredibly important that we honoured that rich history whilst making Le Gallais relevant to today’s market. In Jersey's busy arena, we made sure we presented their history and deep-rooted value propositions whilst modernising them.
At every point, we represent their open and welcoming attitudes balanced with a sophistication and professionalism that runs at the core of the firm. Their icon conveys this with an open door in a simple geometric organisation, simultaneously presenting their ‘L’ and ‘G’ from the heritage in their name.
Copywritten with purpose, their key messages allude to their core values and integrity, presenting themselves as true, hard-working Estate Agents at every touchpoint. A true honour and joy to work on.
