As part of the Healthcare Group, Cosmedical offers the latest in safe, cosmetic medicine. Having developed the parent brand and website, this was about raising awareness of Cosmedical and aligning it with the Healthcare Group's new identity by creating a dynamic online platform to promote their offering. Crisp, clean and coherent.
The brand remains faithful to the broader organisation yet leans into a slightly more retail aesthetic, allowing patients to make well-informed decisions about their range of services. Minimalistic photography and a peaceful user experience were essential to creating an environment of clarity and peace of mind.
The use of shared typography and colour palette allows for a seamless transition for clients using both services whilst ensuring privacy and confidence that day-to-day dr surgery remains focused on primary healthcare. A growing and strategic brand identity that combines the best of consistency and flexibility for an innovative and growing client.
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