As part of the Healthcare Group, Cosmedical offers the latest in safe cosmetic medicine. Having developed the parent brand and website, this was about raising awareness of Cosmedical and aligning it with the Healthcare Group's new identity by creating a dynamic online platform to promote their offering. Crisp, clean and coherent.
The brand remains faithful to the broader organisation yet leans into a slightly more retail aesthetic, allowing patients to make well-informed decisions about their range of services. Minimalistic photography and a peaceful user experience were essential to creating an environment of clarity and peace of mind.
The use of a shared typography and colour palette enables a seamless transition for clients utilising both services while ensuring privacy and confidence that the daily operations of the doctor's surgery remain focused on primary healthcare. This fosters a growing and strategic brand identity that merges consistency with flexibility for an innovative and expanding clientele.
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