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Martin Yabsley Elite Fitness
Meet the Elite
Project overview
TPS has known Martin Yabsley for several years now; many of us have trained with him, and when he recently decided to change the structure of his business and rebrand, we were eager to get involved. Martin is now working with top sportsmen and women throughout Europe, and his tailored, detailed approach needed a brand to match.
Project details
The goal here was to keep it simple and focused, very much in the same way Martin works. First came the identity, using bold, simple structures to convey strength and stability; the letterforms M and Y combine to form a stencil symbol that can be applied at any scale. The accompanying brand and website are dark and confident, with gold being employed along with striking portraiture shot in our studio.
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