We were honoured to be asked to develop Jersey based recruitment firm Park’s brand recently and we are happy to show off some of the work we have undertaken for them so far. It was a substantial design and marketing collateral project with numerous channels and mediums.
The girls at Park have been a dream to work with and our creative alignment has been brilliant. A very personal thanks to the team and in particular Toni and Jo.
The Brief
We were approached to refresh and re-establish Park's brand and marketing. They felt their brand had lost personality and therefore candidates were struggling to associate with their brand and register with them.
The Problem
We undertook a large survey including internal staff, clients and candidates and from the results it appeared that although people loved their company, they did not feel that they heard from their staff enough, who they absolutely loved dealing with. It was as if their brand wasn’t communicating to their client base anymore.
The Solution
From the survey it became very apparent that people loved Park’s staff and that in turn was their main reason for loving the company. We implemented a complete rebrand from logo and values all the way to website and social media to reinvigorate the communications and messaging. We softened their logo giving it a more friendly and approachable feel, to match Park's approach, but kept their recognisable cyan.
Although this colour was strong it was far from unique, and we felt Park needed something that was instantly recognisable as theirs,. So we promoted the blue bench that has long been a stalwart of their office setup as the "hero" of their new campaign. Representing comfort, stability and cheery reliability not to mention that it's an object instantly associated with a park environment. In effect the bench acts as both a stage for messages and an extra member or mascot of the Park team. Using this as a base we developed a whole suite of literature and templates for them to use covering all their functional documents as well (documentation using vector illustrations, advertising using photography). This device and the accompanying messages were then applied to their new website, offices and numerous online and offline marketing campaigns.
“We approached Ed & The Potting Shed to inject some life into our brand, re-skin our website, refresh our marketing collateral which included creating digital banners etc and help us refocus our marketing efforts to be more effective, measurable and differentiate ourselves from our competitors."
"Ed met with us, learnt & listened, he got inside our heads, understood what we and Park were all about and then went away and came back and delivered a concept which we fell in love with straight away, he just ‘got us’!"
"We are a passionate team at Park and we needed to work with a creative team who have just as much energy & zeal as we have – that’s Ed and the team at the Potting Shed. We now work with them day to day and everything we ask for them to design, think about, brainstorm etc they do with gusto and in a timely manner. We really enjoy working with the team and love their ideas.”