PottingShed
CIA FYI
11 August 2014
CI Adjusters have been successfully running their locally-based property insurance claims business for 10 years and they thought this anniversary was the perfect opportunity to approach The Potting Shed for rebranding.
We wanted to make sure that we created a brand image that will last for the next 10 years at the very least. The concept of the brand was to create an icon where elements were missing but the whole could still be understood, to reflect the process of loss adjustment and CI Adjuster's understanding of the bigger picture.
As there were a wide variety of blues in use in the previous incarnation of their logo, we used a number of hues but in a more restrained and consistent manner across all platforms. It has been an absolute pleasure working with everyone at Channel Island Adjusters, we congratulate them on 10 years of business and we wish them the very best for the next decade and beyond.
Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."
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Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."
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Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."
Jay Goss
Bank Aston