What makes Potting Shed tick? At the heart of this is our Why but for us to get to that we have to understand our How. How do we what we do and how it drives us?
How No: 7: We Challenge Respectfully
Our clients are the lifeblood of our company; they are our bottom line; our profits; the reason that Potting Shed can exist. Which is exactly why we need to tell them when they are wrong.
As a creative agency, we needs clients in order to stay in business. Without a regular supply of paid work the business would disappear.
It’s easy to believe that agreeing with clients would provide us with the best chance of success. After all, if we tell a client that their suggestion is brilliant, or that the idea they have devised is great, or their plan is going to succeed, then they will be happy and throw more and more work our way right?
If a suggestion turns out to be poor, an idea doesn’t sparkle, or a plan fails... then their business suffers. Our long-term success comes from helping them to grow, so it’s our job to do our very best to make that happen.
Potting Shed has years of experience and expertise as a brand and marketing agency. We’ve seen hundreds of clients work through the same challenges over and over. Our creative team have pulled thousands of ideas out of thin air and made them a reality. Our designers have logged insane amounts of hours transforming incomprehensible information into works of art. The digital team have written lines and lines and lines of code solving complex problems with elegant solutions. We’ve devised marketing strategies, worked through challenging problems with our clients, transformed brands, and made our client’s lives easier.
That knowledge is what our clients come to us for.
We believe that intelligent creative thinking helps organisations and individuals to grow.
So let’s help them grow. If a suggestion is terrible, we suggest a better one. If an idea sucks, we offer a more compelling concept. If a plan won’t deliver results, then we devise one that will.
We will be the first in line to applaud clients who come to us with a great creative idea (after all it makes our job a whole lot easier), but if we pay lip service to a bad idea then we are not doing our job properly.
When we do challenge, we do so with respect - respect for the time and effort you have spent on a task, and respect for the trust that you have placed in us as their agency.
Telling clients they’re wrong won’t always make them happy... but helping them to grow their business will make them come back, year after year.