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How No.10: We Grow Ideas

What makes Potting Shed tick? At the heart of this is our Why but for us to get to that we have to understand our How. How do we what we do and how it drives us?

How No.10: We Grow Ideas

In the end it all comes down to the idea. That spark of magic, something from nothing, the blank sheet epiphany. Whatever you want to call it the idea is the thing that sets every other element going forwards into motion.

But an idea on its own is not going to survive, it needs to be nurtured and crafted. It needs to be grown from the germ of an idea to a vibrant and coherent brand or creative concept. All of our other 'Hows' need to be put to work to grow that idea and guide it to fruition so every member of our team is acutely aware just how precious that idea is and what needs to be done at every stage.

Nothing comes from nothing. Ideas come from understanding; Understanding the client, understanding the brief, understanding the audience and understanding the process. It's never a perfect science but it's one that Potting Shed has honed over many years and one that we never tire of. It's why we all became creatives, it's what drives us all.

Author Al Mitchell