EMK Capital (Enterprise, Management, and Knowledge) was founded to pursue the Managing Partners’ shared vision, investment philosophy and approach to investing in mid-market companies. They came to us looking for a world-class digital solution, for which we were more than happy to help.
EMK's priority with the website project was to create a clean, clinical and transparent environment where their portfolio of investment companies took centre stage alongside their world class People.
A minimalistic approach is an excellent strategy to ensure clarity of message and communicate a results-based ethic, however, reducing content down to its fundamental elements can be exposing. Details matter, a refined project has to be perfectly executed to accentuate order and professionalism, a point of commonality we found with this client in particular.
The Hero Creative of the project was focussed on three videos to communicate the organisations key cultural ideas and rationale, Potting Shed collaborated with photography and film teams across Europe to direct a consistent photography and moving image style essential to establishing brand narrative and maintaining continuity across jurisdictions. A thoroughly interesting project working alongside an astute and intelligent organisation primed for continued success in all of their endeavours.