The Rock Garden has had a few guises in its time, however it is its current one that is the most successful. TPS was brought in to help with both the brand and the look. The brief here was rustic American steakhouse with a sophisticated edge.
The resulting brand draws on industrial urban typography to create a warehouse/prohibition spit and sawdust style, applying a single font but in a myriad of styles from heavy drop shadows, to inlines, to three dimensional forms and at a multitude of scales.
The branding and the accompanying advertising also employs a series of light hearted quotes firmly setting the tone of the restaurant.
There’s plenty more in the pipeline for the Rock Garden but we thought we’d give you a taster… well if you REALLY want a taster you’d better get down there yourself, you’ll be glad you did.
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