They say a smile is worth a thousand words, so does that mean a thousand smiles are worth a million words? Here's a look at a piece of corporate promotional literature we recently did for The Office of the Data Protection Authority (ODPA) - you be the judge.
We're not going to waffle on about creative rationale or grid structures on this one; it's simply a brochure to promote the importance of data protection and how, far from being the onerous chore it is often perceived to be, it is a hugely positive and beneficial service that ensures our rights and privacy are observed under the law.
The brand was already in place with a strong corporate identity to guide us, so it was our job to flex and work within those restrictions to create something impactful and positive. Seeing as data protection is all about ensuring the happiness and rights of the individual, the brochure shows the smiling faces of a myriad of everyday faces. A simple solution to help promote an important message for us all.