The strapline, coined in 1997 by Apple, was profound beyond its time, however it was not in relation to Neuro-Diversity…or was it? Neuro-Diversity is the recent definition of all aspects of ‘The Spectrum’ of neurological differences such as Autism, ADHD, Dyspraxia, Dyscalculia, Dyslexia and Tourettes. The studio has close ties to this topic and, therefore, chose to support Jonathan Channing in producing some communication work around his new initiative, NeuroDiversity Jersey.
Jonathan, who is autistic himself, is incredibly prolific in Jersey as the voice of autism, supported by his love of coding. His entrepreneurial spirit, combined with his advocacy for promoting the value proposition people who think and process information differently bring to both society and the workplace meant we were humbled to work with him.Having also taken on illustrator, Michael Ferns, for an internship - we felt the fire in our belly to support this arena.
The brand icon represents the beautifully diverse human brain - through one overarching circle. However, the main circle is built from six separate spheres that define each of the main recognised neurological differences - ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia and Tourettes. This painted the larger picture of NeuroDiversity, and that everyone is apart of the same circle and is entitled to be their own kind of normal.Due to the intricate nature of the icon, the colour palette was refined to one colour - Electric Blue. This echoes the bright and exciting future of ND people in a world that is evolving to see these differences as positives, rather than negatives.