A million voices, a million moods, a million stories. Jersey library is a myriad of worlds within worlds whether to inform or to escape.
The brand system put the word and the content at the centre of the brand, giving tone to the voice, expression to the information. A sense of play, of fun and of understanding that can be moulded to any context or occasion.
In the same way that every book has a different voice so will the library according to context allowing for playful use of typography to express voice. Of course for more serious direct messaging a more sober approach is required, this is fulfilled by the use of the secondary sans serif typeface.