Stryke Fit
Fit for purpose
Project overview
Stryke Fit is an Australian running brand designed and engineered to enable women to pursue the best versions of themselves through premium activewear. The founders of Stryke Fit have a long history in the sports and fashion industry, working with leading international action sportswear brands such as Billabong, Element, and Fila.
Project details
With the focus on runners' needs, Stryke Fit combines elements of high-performance technical fabrics, functional engineering, and innovative styling to further enhance the performance and motivation of the athlete. Fusing performance apparel with fashion, our product is perfect not only for running but also for everyday wear.
The brand was designed to be flexible with both a thin landscape version and a narrow stackable version to work with swing tags, garment labels, water bottles and other brand applications. A simple typographic solution that is both highly legible and dynamic and contemporary to match the ethos of the brand. We predict big things for this amazing brand, so stay tuned to their Instagram feed and visit strykefitactive.com to check out their product line.
