STAK is a transparent digital exchange for professional private client advisers to high-net-worth clients. Potting Shed was tasked with designing a brand and website for this dynamic and progressive firm.
We devised a modular design solution: four letters within four blocks that can shift vertically and horizontally to create a variety of shapes. STAK is all about flexibility, about finding a way, about organising information and not being limited to a single, rigid structure. This is a bold and brave identity that challenges convention while remaining simplistic and timeless enough to stand shoulder to shoulder with more traditional practices. Crafted, timeless, with every detail considered, yet progressive, confident, and dynamic. The brand does not alienate but equally it doesn’t assimilate or emulate, standing alone as a mark of absolute excellence.