The Raw Store
A Raw Deal
Project overview
Good food inspires, so when part of the deal for The Raw Store's new logo was paid by way of a company wide tab we knew it was a winner.
Project details
It was vital that the brand could quietly roll out organically across Joh's store, so he could take control of a bulletproof solution independently, without the need for design knowledge or flourishes, letting the logo do all the work.
This led to a mono logo with a stencil feel that could be applied to all manner of collateral across a range of media, from packaging to apparel, while staying true to the brand's natural and organic roots.
Geometric hard edges of chopping-block efficiency are met with flowing curves to visually marry the science of nutrition with a gentle nature, becoming a biographical marque of Joh himself.
A thoroughly satisfying project and meal.
