Ceresa came to us looking to create a lifestyle brand that felt comfortable in the gym (not the other way around). We're firm believers in drawing from influences that speak to brand owners, not obsessing over what their competitors are doing. For Ceresa we looked at Parisian fashion houses, New York apartments, Swiss horology, and Japanese sneaker culture.
The outcome is a brand so simple that the spoken name becomes more important than the letterforms, a confident wordmark with the sensitivity to keep quiet when necessary.
Without the current need for a digital presence, branded merchandise was an essential deliverable of the project, from essential training gear to high-quality everyday apparel with an understated sense of play.