What makes Jersey special and why does that matter? These two simple-sounding questions underpin the creation of the Island Identity. Through answering these two questions we can also begin to see how our Island’s distinctive qualities can be recognised afresh, protected and celebrated.
Island Identity aims to educate our citizens and the wider world about Jersey's unique constitution, history, environment, culture and community. The Island can take advantage of the opportunities they bring, and enjoy the economic and political benefits of a more confident and positive international personality. Most of all, the project has a goal to foster engagement, pride, and inclusiveness, and hand these down responsibly to future generations through the sense of identity that embodies them.
We created the branding, visual identity and website for the project. A full list of contributors to the embedded Island Identity short film can be found in the credits.