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Sensitivity for Safeguarding Jersey

A sensitive project, but one that were very happy to be asked to be a part of and one we are also very proud of. The Safeguarding Partnership Board is a group that aims to help co-ordinate the approach toward the protection of children and adults in Jersey.

They needed a new brand to ensure a more positive visual language and that the brand was communicated effectively to Jersey's public, the media and the audience overseas.

We created a simple and sympathetic icon that aims to convey a sense of joined up thinking under one cohesive and professional board with a softer colour palette.

We catered for the 2 roads of communication by ensuring the logo could translate to adults and children whilst also working as an umbrella logo. Our best wishes go to the SPB and the fantastic work that they do.

Author Potting Shed