The Potting Shed were approached by successful entrepreneurs Pascal Corcoran and Simon Webster to develop their Personal Training app and product suite. The protagonist is the app, which can be used by trainers and individuals together to monitor and fulfil training goals.
We ended up providing a suite of identitites that could be versatile enough to turn to a range of spin off products, including supplements and clothing. The carrier was 'PT' whilst defining each sector with a sub line that graphically matched the parent brand.
We were then subsequently asked to produce names, brands and label designs for a selection of workout proteins for men and women. We included some nice shiny foils in the labels to bring out the quality nature of the product. Enjoy and I am sure many of you out there would enjoy the app and it's offerings, so check it out.
http://www.ptportal.com