Menu

Piss Off!

Interactive targeted advertising has just stepped up another gear. Furniture giant IKEA have pushed the world of advertising once again, and it might make you think twice about reading a second hand mag.

Published in a popular Swedish women’s magazine ‘Amelia’, the headline reads - ‘peeing on this ad may change your life’.

It’s no typo, the child’s crib being advertised reveals a new discounted price for pregnant ladies, showing that innovation in advertising is far from dead.