The Potting Shed have been working with The World Pro Surfers for several years now.
WPS is the body that represents surfing's elite athletes and safeguards their interests; their union effectively. As you can imagine with several keen surfers working at The Shed this is pretty much a dream client and when we were approached to renovate their already all-singing all-dancing website we eagerly got our thinking caps on.
The main goal was to integrate social networking into the fabric of the site in an effortless and easy to use manner making it a true community site where the user can gain access to the surfers themselves. This gave birth to the idea of the Social Hub; a side bar on the homepage where the viewer can access all the social feeds in the same place (Facebook, Twitter, Vimeo, Youtube and the surfers personal sites).
As the sport is a truly global one it was also fundamental that the content could be translated. The site can therefore be translated into any one of over 50 languages including Chinese, Arabic and Russian.
All of this and it's completely content manageable. So the editor of the site, based on Queenslands Sunshine Coast, has total control and flexibility.
Although the Potting Shed designed the site the coding and site build is the work of Tim Gaudion at Fuse 2 and he has done an incredible job translating our vision. This is a truly massive site crammed packed with world class stories, video and photography.