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Mind-blowing baking

The Great British Bake Off returns with an epic trailer by Blinkink. What appears to be unbelievably good computer generated imagery is for the most part shot in camera using an insanely complex stop motion style of animation.

Written by the Channel 4's in-house agency 4Creative, the ad is soundtracked by Paul McCartney’s Frog Chorus - we all stand together, from the 'Rupert and the Frog Song' animation.

After 14 million viewers tuned into the last final, it's no wonder the ample budget can support such a great feat of skill and craft for the obvious hours and professionals involved. Inspiring work!