
PottingShed
Hot Property
29 January 2013

Elke approached us with a very direct and no nonsense brief towards the end of 2011.
She, along with Richard Clarke, wanted to set up an estate agency that made simple promises and delivered on them. They wanted to dispense with often employed overly verbose and theatrical sales techniques and simply sell houses in Guernsey, a market that with 15 years of experience they understand better than almost anyone else.
The first stop was to create a name that was totally unique, but also poetic and descriptive of exactly what they do. Thus 25 Square Miles was chosen to highlight their focus, the 25 square miles of granite that make up the Island of Guernsey (well 24.549 square miles to be exact) and understanding every inch of it's property market.
The brand itself is bright, fresh, clear and to the point, the very qualities that are at the heart of this refreshing new agency. The website we created was coded to be as clear and immediate to the end user as possible. This site also auto generates all the property details and html mailers that are sent out to clients so that the burden of doing so is taken away from Elke and Richard, allowing them to focus on what they are good at.
As their motto reads ... we sell houses, we find homes.

Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."

Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."

Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."

Jay Goss
Bank Aston