If you’re based in Guernsey, the Little Green vans zipping across the island have likely caught your eye - a symbol of progress and a commitment to renewable energy. As the largest and longest-standing renewable energy provider in the region, Little Green Energy has already installed over 2.2 megawatts of power in Guernsey alone, equivalent to 6,000 solar panels. Their contribution supports the States of Guernsey’s ambitious goal of achieving 54 megawatts by 2050.
This forward-thinking company needed a brand that reflected their innovative approach and resonated with both domestic and commercial clients. Our design approach focused on clarity, efficiency, and simplicity, creating a dynamic visual identity that connects with diverse audiences and demographics.
The branding features vibrant greens, signifying sustainability and energy, paired with universally legible typography to ensure accessibility. Custom iconography, inspired by the elements that drive renewable energy, cleverly clusters to form a lightning bolt motif from the negative space, representing energy and innovation. This visual language supports the storytelling at every touchpoint.
The website brings the brand to life through a platform centered on stories. Client testimonials and updates on cutting-edge technologies are showcased in a way that feels open, approachable, and authentic. This design fosters trust, builds consumer confidence, and positions Little Green as a leader in renewable energy.
By choosing Little Green Energy, residents and businesses across the Channel Islands aren’t just adopting renewable solutions; they’re contributing to a sustainable, self-sufficient future. With a mission embodied in their motto, “Little Green, Big Impact,” the company continues to drive meaningful change in the region’s energy landscape.
For the Channel Islands, the future isn’t just green - it’s bright.