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The Private Office

Shhh! It's Private

Project overview

A London-based high-end lifestyle management company recently approached Potting Shed to design its brand and communications suite. We are very proud to show off our work for them.

The Private Office

Project details

We married quintessential Englishness with a high-end, classic brand style to create this identity.

Based in the heart of Mayfair, The Private Office has over 20 years’ experience in offering bespoke solutions to its distinguished international client base. Their traditional British heritage is sealed with an ethos of trust, confidentiality and professionalism. They pride themselves on their unique understanding of the complexities of clients’ needs. Discretion is the foundation of their service, which is to offer the experience and dedication needed to deliver first-class, confidential client service. From sourcing new cars to arranging university placements for clients’ children, The Private Office really does cater for almost all its clients’ needs.

We used the idea of unlocking all doors for their clients, using the key symbol with a crown to represent the Middle Eastern royalty they tend to work with. An utterly enjoyable and fun brand project to work on.

We are now working on the rollout of lots more communications, including their website, to come.

Let's tell the world who you really are

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