International law firm Ogier offers a powerful platform by pairing legal and regulatory expertise with its purpose-led Sustainable Investment Consulting services. Potting Shed was trusted in leading this organisation through a global campaign to establish ESG as a core service offering, not an afterthought.
We created a new suite of visual language to support a beautiful image library that speaks in many different languages and colours, the highlight being a circular graphic device used to house time-based media and still photography alongside key messaging.
The final piece of the puzzle was to unlock a strapline that remains faithful to Ogier's top level "To the point" hero tag, but also communicates the brand's ongoing commitment to a globally refocused and sustainability-conscious raison d'être.
Ogier, the point of change.