Oceanskies
Design for the elements
Project overview
Oceanskies is the home of yacht registration, survey, crew employment and aircraft documentation.
With Oceanskies' desire to develop their brand language, we were engaged to create a look and feel that would make the business's vibrant, playful sense of adventure all the more apparent.
Project details
A marque was developed as a brand signifier around which additional geometry could be incorporated across collateral, allowing varied looks and distinctions while enforcing the brand's bold red-and-blue palette.
The business cards use foils and debossed topography that mirror marine and weather charts while retaining a clean, elegant look for their captive audience, in contrast to the bright, image-led social media templates that demand attention in a sea of timeline posts.
The brochure balances the two disciplines with contrasting spreads of rich imagery and colour alongside clean typesetting and crisp iconography.
