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Design for the elements

Oceanskies is the home of yacht registration, survey, crew employment and aircraft documentation.

With Oceanskies' desire to develop their brand language, we were engaged to create a look and feel that would make the vibrancy and playful sense of adventure that the business exudes all the more apparent.

A marque was developed as a brand signifier around which further geometry could be incorporated throughout collateral, allowing varied looks and distinctions while enforcing the brands bold red and blue palette. 

The business cards use foils and debossed topography that mirror marine and weather charts while retaining a clean and elegant look for its captive audience, in contrast to the bright, image-led social media templates that demand attention in a sea of timeline posts. 

The brochure balances the two disciplines with contrasting spreads of rich imagery and colour alongside clean typesetting and crisp iconography.

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