EY is one of the largest professional services firms in the world providing assurance, tax, transaction and advisory services, their approach to talent is a key part of driving their success as a business. The EY Careers and Skills Show is an opportunity for students, educators and parents to gain insight into the career opportunities available across the Island in a variety of sectors.
We were commissioned to work strategically alongside EY’s in house teams to deliver an exceptional brand experience for attendees and exhibitors. Early in our process, we felt it essential to put the power in students hands, to engage them in meaningful life discussions and let them take the lead. Our event tag line was born, “the future is what we make it.” This line for us captured the stirring of potential our client desired.
Across all event materials, students were roused to consider their personal values, skills, and ambitions. At the main event stand, we created an interactive “string graph” to help students see how similar their core values are with EY’s. We created inspiring limited run t-shirts with the lines “Courageous” and “The future is what we make it”, which students queued across the event to collect. We designed a fold-out handout to help students get started on big questions, and enabled more casual and conversational engagements through a branded polaroid photo installation.
The show was a massive success all around. We’d like to thank Margo and the team at EY.
Be courageous, the future is what we make it.
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