
PottingShed
To Affinity and Beyond
29 January 2013

Affinity is a Jersey based independent wealth consulting company providing investment and trust services to assist families and individuals preserve and enhance their assets for themselves and across generations.
After many years of individual experience around the globe for a plethora of high end financial institutions, this small group of experts have come together to form a truly exceptional company and The Potting Shed were thrilled to be asked to pitch for and then win this highly valued account.
What you see here is stage one, the initial branding and early implementation. As you can see here the business cards are back from the printers and the rest of it will be in place shortly so we thought you might like to have a sneak preview. The brand highlights the flexibility, transparency, positivity and direct face to face approach of this dynamic young company. It has been an absolute pleasure working alongside Affinity and we look forward to working together in the future.

Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."

Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."

Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."

Jay Goss
Bank Aston