With an ever growing recognition in Jersey our design services are being called upon from our sister isle.
A dynamic new company, Calligo, specialising in cloud services were recommended our services from Infuse Internet. The logo had to confidently step out from it's very mundane competitors as a vibrant, young and purposeful brand. We decided to be quite playful in our treatment to inject a personality and point of interest.
The design communicates a very literal description of Calligo’s business, with the arrows created by the two “l”s showing the exchange of information to and from the cloud above the logotype. In it's simplicity it is a directional tool for the client whilst not sacrificing aesthetics in many IT brands.
The colours are sympathetic and lively supporting a sense of movement and freshness from the icon. A dynamic brand and don't worry no blue sky thinking!