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A Spotlight on Hawksford

TPS has been appointed to design the next generation of Hawksford's brand language.

The brief was to evolve their award-winning brand into a new direction. With a host of  dynamic brand aspects to build upon we learnt very quickly that their staff and client focus was paramount to everything they do. We injected a wider and more dynamic usage of their sub-product colours and introduced spotlighting onto their imagery.

This alongside the development of a comprehensive set of info-graphics in their annual report to highlight key performance figures and stats helped the brand come alive once more . Finally, we added another dimension to the report by animating it for use online through their Youtube channel.

The ever-dynamic brand and marketing team at Hawksford made sure creativity was married with function at every level of this project and the results show.

Author Potting Shed